Ultimately, marketing is about story telling: creating an authentic and aspirational narrative that others are invited to experience and share. The Shuswap has told many stories and told them well given our regional destination appeal. But all of that must stop, at least for a while. The stories needn’t stop however which is why COVID may well have been the impetus needed to push the dream of a regional magazine into its full colour reality.
Creative 55 is a collective of marketing professionals serving Salmon Arm and the Shuswap, through writing, design, production and printing, its inaugural project was to publish Shuswap Magazine.
It certainly took some creativity and a healthy dose of courage, but through zoom calls and e-mail pitches, curated content telling stories of the resilience, hope and strength of our small businesses, tourism providers, non-profits, and service groups has come together in 24 glorious full colour pages.
With humility and gratitude, the experience reminded us of our connections to community, our shared interest and love for the place we call home, the place we are so proud to share with our visitors who are dearly missed. It’s fitting then that the inaugural edition is entitled Navigating Uncharted Waters. But make no mistake, through story telling we will chart those waters yet again and thank our community for their innovation, commitment and ability to change course for the greater good at great personal and professional lessons.