Recover Shuswap


Recover Shuswap


Shuswap Economic Development, Shuswap Tourism, Salmon Arm Economic Development Society, Community Futures Shuswap and the Tsuts’weye Women’s Entrepreneur and Innovation Network have come together to develop and implement a Phase I response to the economic impacts currently facing Shuswap businesses and organizations.

The plan is designed to respond directly to the needs expressed by the local business community and stakeholder organizations and

invite partnerships and collaboration with other regional business and economic development groups wherever possible.

There are many examples of Shuswap businesses going above and beyond to ensure the safety of our community over the past several months.  Business owners responded proactively to help stop the spread of the COVID-19 virus by closing their doors, even though many were not mandated to do so.  Others went to great lengths, while remaining open to serve the public, to keep residents and employees safe.  As always, we are so proud of our local businesses and will continue to support you as we move into BC’s Restart Plan. 

Resource support

Get on the road to recovery with a phone call to the Recover Shuswap Business Support Hub, led by experienced Entrepreneurs in Residence (EIRs).  The Business Support Hub provides a one-stop-shop for businesses seeking support and resources. EIR’s will conduct an initial assessment of incoming businesses and refer them to the most appropriate and highest-value supports available. Contact the Business Support Hub at 250-833-5928 or email

Financing & Cash Flow

As we enter into Phase 2 of BC’s restart plan, the Government of Canada continues to offer financial support to businesses.  A few important programs that are designed to assist with business sustainability and relaunch include the Canada Emergency Wage Subsidy program, the Temporary Wage Subsidy, the Canada Emergency Business Account, and the Canada Emergency Commercial Rent Assistance Program (among others).  For more information visit the Government of Canada Economic Response Plan website.  If you are a business seeking assistance accessing financial assistance programs, contact the Business Support Hub.

Mentorship & Training

Business owners can obtain free access to business mentors with diverse areas of expertise. Where there is an identified knowledge gap (e.g. finance, human resources, marketing, legal etc.), businesses will be matched with professionals with expertise in the specific area of need required. Looking for help? Call us!

Regional Marketing

To position the Shuswap for success as the relaunch phase progresses, targeted marketing campaigns have been developed focusing on specific audiences and opportunities.

Open in New Ways for You  a shop local campaign for retail, hospitality, and service sector businesses, which remain open in safe ways for local residents.  Learn more at

Over the past several months, we’ve seen heartwarming examples of Shuswap residents going above and beyond to support local businesses. Let’s keep that local love going and support our community’s small businesses who are the backbone of our region, who can help us reconnect to the places where we live, and discover new ways of exploring our own backyards.

Tourism Attraction — campaigns are being developed to support marketing the relaunch of our tourism industry that can be used in a phased approach as we are able to welcome visitors from different markets back to experience our region.

Event Relaunch and Attraction — work has already begun to secure events in 2021 and beyond to add to the recovery and resiliency of our tourism and hospitality sectors.  We are also working with event hosts who have had to postpone their event this year to support their sustainability for future years.

Resident & Investment Attractioncampaigns are being developed to entice new residents, businesses, and investors.

Digital Transition access free, individualized support to transition ­­— or expand — online sales methods; including on-site teams to assist business owners to develop a vibrant and effective online presence; and rapid transition to digital connections with customers. Interested in participating? Contact the Business Support Hub.

Workforce Support looking for a job? Use the WorkBC Job Board—a powerful job search tool—to help you find a job. Do you need to find staff to facilitate your relaunch process? Our local WorkBC offices are available to support you with job postings and more. Need more workforce support? Call us!

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